Monday, February 18, 2008

Poor People Use Yahoo, Richies Use Google


According to Hitwise data and this Lifestyle Quadrant Analysis, while lots of people are using Yahoo search (those are the dots in the upper left), groups that have spent more that $500 or more online tend to use Google (those are the dots in the lower right, the bigger dots designate $500+ spenders). So while Yahoo has the "struggling societies" market cornered, Google is fairly pleased with their "affluent suburbia" and "upscale America" user base.

2 comments:

Blur Angel said...

haha.. i use google but i'm not rich!! :P

Janvier said...

We use both. Plus we don't shop online...much. :P